Deciding the domain name for your website is as hard as choosing a company name. It takes a lot of time and thought before coming up with the brand and you will need to consider a lot of things. The domain name you will choose will be your identity on the internet, you need to make sure that the chosen domain name will not only fit your business but it needs to marketable and appealing to your target market. Here are the things that you will need to consider when buying a domain name.
Do Not Use Slang Words
You need to make sure that your domain name can be easily found by your target market. Using slang words such as u instead of using you, or hu instead of who will make it harder for your target market to find you in the internet because you might not appear in Google search for your brand name. Using such words will be okay if you are an established brand that people will just type your brand name on the google search and then will come directly to your site.
Concise Is Better
You don’t need to make it complicated or complex, just a simple domain name will be great. If your chosen domain name is long and complicated, you might risk losing tons of customers. Huge amount of customers might not type your domain name correctly or they might misspell it which will result in losing the potential customers for you. You need to make it concise, because short and simple will go a long way and is the way to go.
Using Keywords Is Better For Rankings
If you are in a competitive business, then you might need to consider buying a domain name that has keywords on it. Consider choosing a domain name that has keywords that will describe your business and the services you are offering. This will surely give you an edge and help you get more customers. Example of this is if you are trying to sell a weight loss product, you might want to consider something like loseweightdiet.com or howtoloseweight.com. These are common keywords that people use that are trying to lose weight.